![]() ![]() Visible behind him were a swimming pool, trimmed boxwoods, and a mountain glowing in the afternoon sun. “PC is for PUSSIES” “Mike is a bosss.”)Ĭernovich wore a plaid shirt, partially unbuttoned to display his chest hair. “The narrative is being written, and you’d better get off your fucking asses and write your own.” His feed filled with real-time comments. He has an adenoidal tenor and a lisp, but when he is indignant he can be an impassioned orator. “Tomorrow, everybody’s going to be Googling the alt-right,” Cernovich said. ![]() When the goal is to seed social media with misinformation, though, online organizing can be shockingly effective. Internet activism is sometimes derided as “slacktivism”-a fair characterization when an online campaign tries to, say, cure AIDS or end child labor. By “fight back,” he meant, basically, tweeting. The word “sick” described Clinton morally and physically: Cernovich was among the first to insinuate publicly that Clinton had a grave neurological condition, and that the media was covering it up. The afternoon before Clinton’s speech, Mike Cernovich, a thick-chested white man in his late thirties, sitting on a veranda in Southern California, opened the live-streaming app Periscope on his iPad and filmed a video called “How to fight back against Sick Hillary and the #ClintonNewsNetwork.” By “Clinton News Network,” he meant CNN and other corporate media outlets. ![]() It also includes extremist commentators, long belittled or ignored by the media, whom mainstream pundits are now starting to take seriously. Bizarrely, this category includes the Republican nominee for President. The term typically applies to conservatives and reactionaries who are active on the Internet and too anti-establishment to feel at home in the Republican Party. The alt-right has no consistent ideology it is a label, like “snob” or “hipster,” that is often disavowed by people who exemplify it. Trump to what has become known as the alt-right-a loose online affiliation of white nationalists, neo-monarchists, masculinists, conspiracists, belligerent nihilists, and social-media trolls. In late August, Hillary Clinton announced that she would soon give a speech, in Reno, Nevada, linking Donald J. On Mike Cernovich’s blog, he developed a theory of white-male identity politics. ![]()
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